We'll start with the in-house crowdfunding of NG-1 & 2, and it seems like the big misstep here was the estimation of completion. Each completed manuscript was slated to be believed to take about 4-6 weeks before it would be ready to go to the printer; clearly with the crowdfunding effort for NG-2 finishing up right before August of 2012, and it now being announced that it is complete, there has been a disconnect somewhere.
I would also argue that postponing work on NG-1 & 2 for the vampires sourcebook was a misstep, especially given the estimated completion dates.
With regards to the RRT Kickstarter, there seem to be several missteps that are being made:
- Estimated completion dates have not been met and have been slid back several times
- Communication to the backers since the project funded has become much more sporadic compared to when it was still funding
With regard to communication in general, it would seem that this is both the easiest to modify on Palladium's end - both in terms of the items produced solely in-house as well as those collaborative projects. I find it very difficult to believe that, at least once a week, a paragraph blurb on where the given project might be would be out of the question to be provided to the backers. Heck, if it's a real issue the Weekly Updates could be scaled back to monthly updates, because - quite honestly - it doesn't seem that things progress rapidly enough on multiple projects to warrant that sort of more generalized announcement (which ends up being more and less copied from the previous week).
I would also argue that there needs to be more "Show, Don't Tell" with regard to the communication. It's fantastic that others are the office are really excited about the section that just got written - how about a couple of paragraph sample of the writing? It's great that Kevin loves the art that's come in for the most recent book - how about a low dpi example?
For RRT, this can be broken down even more - as there are more "moving parts" to the process - and pictures of work on the molds, test sprues (even failed one), and overall what is happening where with regard to production could be further broken down. If there's a delay because they ran out of Gray #10 plastic pellets - that should be something shared up front.
Folks seem to be a lot more forgiving when they are made aware of possible issues as they arrive as opposed to after the fact.
That brings us to the second big misstep, and that's the estimated date of completion for all of these projects. For RRT, this is more understandable, given that it's a new endeavor for both Palladium & Ninja Division, and this is a licensed product thus involving input from Harmony Gold, etc. However, given all that, how realistic was the initial completion date given? Did Palladium or ND or HG even have any idea since the first revision of the completion was actually bumping the date earlier vice later?
As for the in-house productions, there doesn't seem to be particularly compelling reason why their estimated completion dates were so far off. The manuscripts were reported as being complete. This sort of production is what Palladium does - book production has been their business for the last 30 years. They should be getting better as estimating how long projects take to complete, not the opposite. The easiest fix I could suggest here is to look at how long it took to produce the last 5 books of similar length, average, and round up. That's probably going to be more realistic, and if it turns out that production takes less time than estimated, then - surprise- the book ships early!
How amazing would it be for Palladium to routinely announce that they are actually ahead of their estimated production schedule?
There are other ways I would recommend Palladium increase in-house production - parallel lines of development, with distinct Line Managers would be the first - but I think it's more productive to focus on changes that could be made without significantly impacting Palladium's current operational paradigm.
What other aspects would best be addressed for current and future crowdfunding attempts?